![](https://framerusercontent.com/images/llOhSCpQHDUUFO2sXuOnVMO2mo.webp)
![](https://framerusercontent.com/images/llOhSCpQHDUUFO2sXuOnVMO2mo.webp)
Franprix
Franprix
Franprix
Franprix
FRANPRIX - 2022
FRANPRIX - 2022
FRANPRIX - 2022
FRANPRIX - 2022
identifiable for the general public. To support this new look, we've launched a multichannel campaign based on everyday text messages. And now it's no longer just a trip to Franprix, but a visit
to Franprix.fr.
public. identifiable for the general public. To support this new look, we've launched a multichannel campaign based on everyday text messages. And now it's no longer just a trip to Franprix, but a visit to Franprix.fr.
for the general public. To support this new look, we've launched a multichannel campaign based on everyday text messages. And now it's no longer just a trip to Franprix, but a visit to Franprix.fr.
Franprix is a major French retail chain, they requested our help to create a branding strategy for both print and digital media. In order to achieve this, I've designed a new visual identity that is softer, more contemporary, and more
Franprix is a major French retail chain, they requested our help to create a branding strategy for both print and digital media. In order to achieve this, I've designed a new visual identity that is softer, more contemporary, and more identifiable for the general public. To support this new look, we've launched a multichannel campaign based on everyday text messages. And now it's no longer just a trip to Franprix, but a visit to Franprix.fr.
Franprix is a major French retail chain, they requested our help to create a branding strategy for both print and digital media. In order to achieve this, I've designed a new visual identity that is softer, more contemporary, and more identifiable for the general
Franprix is a major French retail chain, they requested our help to create a branding strategy for both print and digital media. In order to achieve this, I've designed a new visual identity that is softer, more contemporary, and more identifiable for the general public. To support this new look, we've launched a multichannel campaign based on everyday text messages. And now it's no longer just a trip to Franprix, but a visit to Franprix.fr.
Franprix is a major French retail chain, they requested our help to create a branding strategy
for both print and digital media. In order to achieve this, I've designed a new visual identity that is softer, more contemporary, and more identifiable
![](https://framerusercontent.com/images/0VVpaOtWVuPtCZ9xQKiWK067us4.png)
![](https://framerusercontent.com/images/0VVpaOtWVuPtCZ9xQKiWK067us4.png)
![](https://framerusercontent.com/images/0VVpaOtWVuPtCZ9xQKiWK067us4.png)
![](https://framerusercontent.com/images/0VVpaOtWVuPtCZ9xQKiWK067us4.png)
![](https://framerusercontent.com/images/0VVpaOtWVuPtCZ9xQKiWK067us4.png)
![](https://framerusercontent.com/images/kMdLx0bNQmlkX8QOHQ4Xw0rMPU.png)
![](https://framerusercontent.com/images/kMdLx0bNQmlkX8QOHQ4Xw0rMPU.png)
![](https://framerusercontent.com/images/kMdLx0bNQmlkX8QOHQ4Xw0rMPU.png)
![](https://framerusercontent.com/images/kMdLx0bNQmlkX8QOHQ4Xw0rMPU.png)
![](https://framerusercontent.com/images/kMdLx0bNQmlkX8QOHQ4Xw0rMPU.png)
![](https://framerusercontent.com/images/8uCqvOl4iJExh1V0rNL52kZUq0.png)
![](https://framerusercontent.com/images/8uCqvOl4iJExh1V0rNL52kZUq0.png)
![](https://framerusercontent.com/images/8uCqvOl4iJExh1V0rNL52kZUq0.png)
![](https://framerusercontent.com/images/8uCqvOl4iJExh1V0rNL52kZUq0.png)
![](https://framerusercontent.com/images/8uCqvOl4iJExh1V0rNL52kZUq0.png)
![](https://framerusercontent.com/images/5mJFtQW6CmJwVRcSYBa1xH4nCE.png)
![](https://framerusercontent.com/images/5mJFtQW6CmJwVRcSYBa1xH4nCE.png)
![](https://framerusercontent.com/images/5mJFtQW6CmJwVRcSYBa1xH4nCE.png)
![](https://framerusercontent.com/images/5mJFtQW6CmJwVRcSYBa1xH4nCE.png)
![](https://framerusercontent.com/images/5mJFtQW6CmJwVRcSYBa1xH4nCE.png)
![](https://framerusercontent.com/images/ndmzC9hloi4EIem70LfXXQGdmTA.png)
![](https://framerusercontent.com/images/ndmzC9hloi4EIem70LfXXQGdmTA.png)
![](https://framerusercontent.com/images/ndmzC9hloi4EIem70LfXXQGdmTA.png)
![](https://framerusercontent.com/images/ndmzC9hloi4EIem70LfXXQGdmTA.png)
![](https://framerusercontent.com/images/ndmzC9hloi4EIem70LfXXQGdmTA.png)
![](https://framerusercontent.com/images/llOhSCpQHDUUFO2sXuOnVMO2mo.webp)
Spotted in the subway
Spotted in the subway
Spotted in the subway
Press
Press
Press
Press
Crédits
Crédits
Crédits
Copywriter / Charles Pivot
Art Director / Fany Thourain
DC / Charles-Antoine Desousa
Studio de prod / Brave Paris
Copywriter / Charles Pivot
Art Director / Fany Thourain
DC / Charles-Antoine Desousa
Studio de prod / Brave Paris
Copywriter / Charles Pivot
Art Director / Fany Thourain
DC / Charles-Antoine Desousa
Studio de prod / Brave Paris
Crédits
Crédits
Copywriters / Charles Pivot & Pierre Vicente
Art Director / Fany Thourain
DC / Charles-Antoine Desousa
Copywriters / Charles Pivot & Pierre Vicente
Art Director / Fany Thourain
DC / Charles-Antoine Desousa
Spotted in the subway
Spotted in the subway
![](https://framerusercontent.com/images/QOPnRCX3LiyyqQ90aubsX2zxaRI.webp)
Next project
Next project
Next project
Next project